Most companies have a separate marketing and innovation teams. In principle, their functions are different, but they are like milk and honey. In-fact, every individual in an organization can contribute to innovation and marketing.
Have you heard of this Indian innovation featured in the banner image that collects and purifies rainwater while harnessing the power of the sun? “Ulta Chaata” is an innovation by ThinkPhi, a startup by an Indian couple. This edition features an article where twin elephants Appy and Proppy along with their mentor, Lucky discuss the importance of innovation and marketing as a growth engine for a company.
We have articles for you from the web about how to make innovation agile, the hurdles of innovation, and the potential of hackathons as an innovation platform. The Innovation Paradox depicts a scenario of a company’s policy meeting. We are in that paradox so often in our life.
Hope this month is different and special as we celebrate Dasara festival, it’s special because we celebrate victory of virtues over vicious, triumph of wisdom over ignorance, celebration of prosperity over poverty. Hope this edition of The Spark inspires you to innovate with right virtues for a good purpose that brings prosperity.