“Entepreneurs desire to attain what they deserve” – Naveen Lakkur ENTREPRISING ~ Rising in Entrepreneurship Entrepreneurs have lots of desires. In fact, everybody has but an entrepreneur’s desire ultimately translates into goals and challenges and they are ready to take it up. They create a plan, make it work, solve the problem and achieve the goals. Ultimately, when they achieve the goal- that’s when the world says, “He deserved all that success!” That’s what the difference is between somebody who just has a desire versus somebody who has a desire and wants to turn it into a reality. That’s what they deserve and that’s exactly the quality entrepreneurs need to have.